How To Create A Powerful Video Content Strategy For Your Business

How To Create A Powerful Video Content Strategy For Your Business

Videos are an incredibly effective way to communicate an idea and motivate people to take action, but between choosing a topic, writing a script, and producing your content, where do you begin? And how can you remain consistent after you hit publish?

Beyond producing videos for clients, we also help them build a video content strategy that is effective, sustainable, and allows their audience to remain engaged by allowing them to see multiple sides of their business (which we’ll touch on more later).  

Here is our step-by-step guide to help you plan and launch a successful video marketing campaign.

Our Client Experience

Our Client Experience

So far, 2017 has been an incredibly exciting year for our team. We’ve had the opportunity to work on several diverse video projects that have challenged us to dig into our production process - strengthening our internal communication, sharpening our efficiency, and helping us find ways to serve our clients better.

For any business owner, jumping right into a video project can feel intimidating and overwhelming, especially if you have little idea what to expect and you’re investing money into something that needs to feed your bottom line. So today we’re pulling back the curtain and giving you an insider's look at what you can expect when embarking on a video project with us including the process we use to take our clients from production to publication.

Simple Tips For Creating A Cohesive Instagram Feed

Simple Tips For Creating A Cohesive Instagram Feed

With over 600 million active users (and growing), Instagram is one of the most powerful social media platforms for businesses to connect with their audience, enhance their brand experience, and achieve organic growth. But the key to success lies in the ability to create a visually cohesive look that makes someone want to immediately hit “follow.”  

And if you think users are not judging you based on the first 9-12 photos on your page, think again.

Instagram users are more attracted to pages with a defined look that tells a clear story. But you don’t have to be a professional designer or photographer to achieve a gorgeously curated HomeGoods-esque account.

Instead, here are 4 simple tips to help you develop a visually cohesive Instagram feed.

4 Changes You Need to Make to Your Marketing Strategy in 2017

4 Changes You Need to Make to Your Marketing Strategy in 2017

The fast-paced world of digital marketing is full of trendy tactics that promise instant results with little return. With so many resources we have at our disposal, it’s hard to know which platforms you should really be on or opinions are worth listening to. So when we sat down to write about the top marketing strategies you should be using in 2017, we ditched the bandwagon fads for REAL strategies that have proven to work for us and for our clients.

Here are the top 4 changes you need to make in your marketing strategy to connect with your audience, expand your reach, and market your business in 2017.

How to Repurpose Your Content The Right Way [Video]

How to Repurpose Your Content The Right Way [Video]

There’s no sense in spending all of your time and energy into creating quality content that has a limited shelf life, but what’s considered OK and not NOT OK when it comes to maximizing your content?

In our latest #QuickTips video, we’re uncovering the truths and untruths of repurposing your content.