We get it, as a business owner, you want to invest your time, energy and dollars into the things that will be of most benefit to your business. While there’s a lot of hoopla over implementing visual content into your marketing strategy, could your company REALLY benefit from using video?--Absolutely.
High-quality video content is an invaluable component to your marketing strategy. And here’s why:
Videos are a great way to teach, engage, and entertain people
People are visual learners. Research indicates that individuals only remember about 20% of what they hear, 30% of what they read, and nearly 70% of what they see. That’s a significant difference!
Sometimes it’s difficult to say EVERYTHING we want to say about our company, products, and services. Instead of dumping a bulk of information into lengthy text pages, videos allow you to explain a rather complicated concept in a way your viewers can easily understand.
As a company, you want to be sure that you’re communicating effectively with your audience, and video is a powerful way to do so.
Videos allow you to make a connection while building trust and credibility
Presenting yourself, your company, and your products on camera allows you to showcase your personality while establishing your industry credibility.
Giving your audience the opportunity to see the face behind your business goes a long way in gaining their trust. It makes them feel connected and comfortable.
Video is visual storytelling. People connect with people and people connect with stories. So it’s important that you share yours.
Video has massive SEO benefits
According to Forrester Research, video is 50 times more likely to be organically ranked on the first page in Google as compared to standard web pages.
This accomplishes two goals:
- It makes it easier to find you online
- It helps drive traffic to your website
Video ensures that you’re publishing content that makes a meaningful impact.
It’s important to view content creation on a quality versus quantity basis, and if you’re looking to create something that is of the most benefit to your business, video is it.
Statistically speaking, video outperforms any other piece of content.
So if you’re looking to:
Drive traffic to your website
Boost your click-through rate
Reach a larger audience
Video content will help you reach and exceed these goals.
So, does your company REALLY need video?--Without a doubt, yes!