How to Look and Feel Better in Photos

How to Look and Feel Better in Photos

In a world of LinkedIn marketing, your headshot is everything. But how can you look natural and confident in front of the camera even when you don’t feel like it?

Whether you feel hopelessly awkward in front of the lens or dislike the majority of the photos you take, here’s a few simple tips to help you be more photogenic.

Don’t say cheese

Despite what they told you in grade school, saying “cheese” does not create an genuine smile. Instead, it feels forced and doesn't allow you to achieve the authentic expression that makes your photo compelling.

Our solution: Your smile has 10% to do with your mouth and 90% to do with your eyes. Which is why it’s important to have a genuine expression. A forced smile makes your eyes look distant and lifeless. Whereas a natural smile engages the eyes, helping you appear bright and confident.

So relax, have fun, and be intentional about giving a genuine expression.

Stand at the right angle

The way you position your body dramatically affects how it looks on camera. While you may feel the urge to face the camera straight on, this isn’t the most flattering position. Aside from appearing wide and awkward, your photo will come across more like a mugshot rather than an inviting first impression.

Our solution: Position your body so that it’s on a slight angle (45 degrees) and push your shoulders back. Not only is this slimming, but it will help you appear more self-assured by lengthening your neck and improving the look of your upper torso.

Choose the right outfit

When it comes to your clothing, it’s best to keep things polished and simple. Neon colors and busy patterns can distract viewers while chunky accessories like jewelry or scarves can make you appear top heavy.

Select an outfit that makes you feel comfortable and confident. Stick to solid colors that complement your skin tone and keep accessories simple and minimalistic. Steer clear of trendy clothing with minimal coverage. Instead, choose a top with sleeves at least to your elbows and a bottom that extends past the knees.

Sticking with staples and keeping things classic will help you look timeless, professional and (above all) flattering.


While it’s perfectly natural to be nervous prior to your shoot, nerves can cause stiff body posture which results in awkward looking photos. Yes, being in front of the camera can feel unnatural and intimidating, but it’s important to relax and have fun with it.

After all, you don’t want your photos to say, “subject feels horribly awkward in front of camera.” - This doesn’t necessarily meet the industry leader vibe you were going for.

Our solution: Take a deep breath, relax, and enjoy yourself! No one is judging you! We love seeing our client’s have fun and be silly during their shoots! It relaxes the mood and helps the client’s expression appear more inviting and confident on camera. - It may even help us snag a great candid shot too!

If feeling nervous in front of the lens is a big struggle for you, try taking deep breaths in between pictures to calm your nerves and relax your posture. Taking a quick moment to reset yourself can help you feel less stiff and awkward.

Love your profile picture again

Are these tips making you want to refresh your profile picture? We’d love to help you create a headshot that is authentic, polished, and far from boring!

Schedule a consultation and claim your spot here. 


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