There are several elements that make up a quality video: great lighting, clear audio, a thoughtful script, spot-on focus, and a solid performance from those onscreen. And while these are absolutely essential, they don’t include one of the most important elements of all… a call-to-action.Read More
Did you know that over 80% of Facebook videos are watched with the sound off? SEO benefits aside, this makes having closed captions for your videos all the more necessary
These can be a bit time consuming to create, but today we're showing you an easy way to whip up this file using one of YouTube's built-in tools.Read More
Videos are an incredibly effective way to communicate an idea and motivate people to take action, but between choosing a topic, writing a script, and producing your content, where do you begin? And how can you remain consistent after you hit publish?
Beyond producing videos for clients, we also help them build a video content strategy that is effective, sustainable, and allows their audience to remain engaged by allowing them to see multiple sides of their business (which we’ll touch on more later).
Here is our step-by-step guide to help you plan and launch a successful video marketing campaign.Read More
There’s nothing worse then putting in a lot of time and energy into a video that doesn’t perform well once it’s published. And while the success of your video has much to do with your distribution plan upon publication, there are elements of the video itself that could be contributing to its lackluster results.
Here are 3 ways you can make your videos more engaging.Read More
There’s a significant amount of time and energy that goes into creating quality videos. Instead of letting them sit dormant on your website, here are four ways you can ensure you get the MOST out of your visual content.Read More