Let’s face it, being in front of the camera isn’t always easy. Actually, it can be fairly awkward. So what’s the secret to appearing confident and natural on camera even when you don’t feel like it?
Here are four tips on how to work the camera like a pro (no experience necessary).
Maintain eye contact
While this may vary depending on the style of video you are creating, if your video addresses the viewer directly, you want to be sure that you are looking into the camera the entire time.
If your eyes begin to dart in different directions (i.e. looking over at a crew member or other film equipment), the viewer will begin to lose confidence in what you are saying. It creates a level of mistrust and takes away from your credibility as a speaker.
So even if it feels awkward, it’s best to keep your eyes locked on that lens because eye contact is the key to making a connection with your audience.
It’s important to be energetic and not hesitate to showcase your emotions during filming. While you may feel like you’re over-exaggerating a bit, you’d be surprised to see how natural this comes across on camera.
A simple a smile, chuckle, and genuine emotion can make your video personable and more enjoyable to watch.
While we talk about the importance of expressing yourself on camera, it’s also important to stay true to your personality and mannerisms as well. So, if you normally talk with your hands, then talk with your hands!
There’s no need to “act” or drastically modify your behavior while on camera.
The best way to come across confident and natural on video is to do what feels comfortable for you.
Practice, Practice, Practice
There’s no such thing as coming to a video shoot too prepared. In fact, your overall performance is heavily dependent on your preparation beforehand.
Master your material by practicing your lines frequently. Get in front of a mirror if you can or even film yourself with your phone. The more you become aware of your facial expressions and the content you wish to cover, the more relaxed you will be during your shoot.
You don’t have to be a professional actor to perform well on video. Send your nerves packing and use these four tips to help you kick butt at your next video shoot.